We create and deliver solutions that help brands and retailers win across the physical and digital retail landscape. Our diverse capabilities deliver intelligent, end-to-end retail execution and experiences, directed by data, enabled by technology, and powered by people. No one reaches more customers, more shopping baskets, more types of retail, more points of purchase. No one knows retail like Smollan.
Our solutions
Sales & Merchandising
We ensure availability, visibility & communication of your brand at shelf to drive growth across channels.
Activation & Experience
We craft impactful activations and experiences that influence consumers' brand choices
Data & Technology
We power precision in retail through data, software, and AI.
PROVEN RESULTS
235K+
retail outlets visited on a daily basis
1350
clients across 60 countries
75K+
brands represented
78%
of global clients supported across our top 10 markets
GLOBAL RETAIL LANDSCAPE
Helping brands and retailers win across physical and digital retail
PHYSICAL RETAIL
Commerce that takes place in real-world store environments where shoppers interact with products and brands in person.
Physical Retail about PHYSICAL RETAIL
DIGITAL RETAIL
Commerce that takes place through online channels where consumers discover, evaluate, and purchase products using connected devices.
Digital Retail about DIGITAL RETAILFrequently Asked Questions
Smollan provides connected retail solutions across Sales & Merchandising, Activation & Experience, and Data & Technology. Together, these capabilities help brands and retailers improve execution, experiences and performance across physical and digital retail.
Smollan helps brands and retailers grow by improving how they perform at the point of purchase. Its teams connect sales & merchandising, activation & experience, and data & technology to strengthen availability, visibility, engagement and execution across retail channels.
Smollan connects people, data and technology across the retail journey. Insights can inform where action is needed, technology can help teams prioritise and measure that action, and Smollan’s in-market capabilities turn those priorities into execution across physical and digital retail.
End-to-end retail execution connects retail strategy and insight with the activity that happens at the point of purchase. Smollan brings together capabilities including sales, merchandising, brand activation, retail design, intelligence, software and technology to help clients move from insight to action.
Yes. Smollan supports brands and retailers across physical and digital retail, from stores and other real-world retail environments to retailer websites, online marketplaces and direct-to-consumer channels.
Smollan uses retail data, software and AI to improve visibility, decision-making and execution. These capabilities support Smollan’s wider retail offering by helping teams identify opportunities, prioritise actions and measure performance more effectively.
Smollan combines specialist retail capabilities within one connected offering, bringing together people, data, technology and in-market execution. This enables brands and retailers to connect insight with action across different markets, channels and points of purchase.
Powered by people, proven in performance
Let’s transform your retail execution into a powerful driver of growth.